por Christian La Mont
LA Collab is “an unprecedented effort to connect Latinx talent, executives, and creators to opportunities in the entertainment industry — and double Latino representation in Hollywood by 2030” (lamayor.org). Recently, the Co-Founder of LA Collab reached out to Latino Outdoors about the idea of collaborating and somehow creating a moment or meeting of sorts. LA Collab Co-Founder, Ivette Rodriguez is also president of AEM, a marketing and communications firm with social good at the core of its mission. AEM’s portfolio includes marketing work on films such as Roma, Amores Perros, Frida, The Motorcycle Diaries, and other recognizable titles.
It was Ivette who had conceived of a red-carpet reunion between actor and conservationist, Harrison Ford, and LO Founder and conservationist, José González.
Through her involvement with The Call of the Wild, Ivette connected the dots and, as she explained to me during a call, was passionate about having Latinx representation front and center at any opportunity. Even if that opportunity was on the red carpet where cameras were clicking away, onlookers were cheering, and news outlets asked questions of the people walking by. Knowing that both Harrison and José shared a passion for the environment and being aware of a 2016 meeting between them in Jackson Hole, Wyoming, Ivette wanted to foster a moment for them to meet again, this time in Los Angeles during the film’s world premiere. I accompanied José as his plus 1, ready with my phone camera and some experience navigating the busy red carpet scene. We arrived and fans were already lined up, craning their necks for a glance of a celebrity or two. José and I met up with Ivette as she and her colleague guided us through check in. Spectrum News and a few other outlets with Latinx reporters asked José some questions as we waited for the “moment” when Ford and González would reunite. There was an obvious ripple of excitement when he arrived. We followed Ivette to meet the Vice Chair of the Board of Conservation International, also known as Han Solo or Indiana Jones. A simple shoulder tap and Harrison turned around, saw José and embraced him warmly. In a world of shutter clicks and 24hr news cycles, they seemed to speak for a while. Two conservationists in a world of glitz and glamor, appreciating each other’s presence and body of work outdoors. They posed for some photos and spoke some more before Harrison was whisked away.
The “moment” had happened, for all of us involved. José and Harrison, thanks to Ivette’s big thinking, had rekindled their mutual admiration and appreciation. The Latino Outdoors Founder was on the same stage, or carpet, as one of the biggest box office draws of the past 40 years and more importantly, a Latino was taking up space in a place that is still often dominated by white men (see: #OscarsSoWhite). In Hollywood, lack of representation is a big issue. Everyone’s talking about it. To have Latinx representation, even on the red carpet, is a big statement. It shouldn’t be. It should be the normal, but we’re not yet there. So by creating that moment, Ivette did what she does best, and she ensured some positive representation on a Hollywood level. José wasn’t playing a gangster, or an addict, or a criminal as many Latinos are portrayed on screen. José was playing himself: a passionate storyteller, conservationist, and advocate.
We watched the movie, still in awe of the rushing river of red carpet protocol we had just navigated, and attended an after-event where we wound up speaking to a table of Latinos (Mexican, Salvadoran, Californian) who asked all about Latino Outdoors and who shared stories about the first time they heard their own “call of the wild”, so to speak (one grew up in Nairobi, another went camping with family in Joshua Tree). When José and I left, there was a crowd of onlookers, again hoping to catch a glimpse of a celebrity or two. There were two young men, Latinos, who stopped José and told him they were working the red carpet, helping with set up. They saw him being interviewed and overheard him speaking and wanted to meet him. Then they asked for a photo. I was happy to take the picture of the three of them, José and his new fans, because it showed me, as clear as a 35mm print on the big screen, that representation absolutely matters.
Ivette and I are expecting to have more calls to see where Latino Outdoors and LA Collab can cross paths. The lack of representation in film and television reaches all parts of the world, and the solution can be found through collaboration, community, and creativity. It mirrors the lack of representation we are up against in the mainstream outdoor recreation and conservation movements. Changing the narrative will take unique collaborations and creative approaches. It will take all of us working together. Our voices are stronger together, always.
#YoCuento2020 #EstamosAquí #JuntosMejor
Christian La Mont volunteers with Latino Outdoors as Social Media Coordinator.
