Latino Outdoors: A True Force of Nature

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Latino Outdoors: A True Force of Nature

Written by Maricela Rosales, Los Angeles Coordinator


Several months ago, I watched the Force of Nature (FON) anthem video and I said to myself, “It’s about time!” As I sat at a coffee shop reflecting on what FON means to me. I realize that it takes more than just going outside and exploring. You really need to stand by your beliefs and allow for growth to lead you to where you need to go. This campaign starts the conversation of having grit to resist the status quo, find your path; to get outdoors and live it the way you want to live it — all the while diversifying these spaces and bringing about positive change.


Such a powerful message can be portrayed in the work Latino Outdoors (LO) does. LO is a very unique group, driven by passionate volunteers who believe in creating a national community of Latino leaders in conservation and outdoor education. LO has many female leaders, paving the way in their local communities by connecting families and youth to the outdoors, and promoting leadership in nature.  By creating, mentoring, and expanding outdoor access to different recreational activities, LO is effectively amplifying the Latino narrative in green and open spaces.


Latino Outdoors has opened many doors for its volunteers and the communities it touches. This organization has chosen to give their time and energy to enhance the well-being of the Latino community, and so many lives have been positively impacted. Quality of life is enhanced when you share the outdoors with others; it influences people to act in the same capacity and truly builds community. To stand alongside the Force of Nature Campaign has been an energizing and unifying experience for the LO community.  #ForceOfNature

REI Member & Latino Outdoors Trailblazer? Enter to Win an REI Gift Card!

Instagram REIFinal

You heard right!  Not only has REI given back to Latino Outdoors Founder, Jose Gonzalez and his Volunteer Staff, we want to reach out to our Latino Outdoor community who are also REI Members and give YOU a chance to WIN a $100 REI gift card!

Whether you are hitting the trails, kayaking, walking, climbing, biking, camping, REI and Latino Outdoors want you to enjoy the outdoors with some extra gear this season.

From December 24-31, 2014 we will post a different question everyday on our Latino Outdoors Facebook, Instagram and Twitter. All you have to do is answer the question, add BOTH hashtags #REI #LatinoOutdoors,  and post a recent picture of yourself, with your friends and/or familia enjoying the outdoors !

Thank you REI for supporting Latino Outdoors and our goal to “Connecting Cultura and Community with the Outdoors” with a little extra clothing and gear!

Make sure to check our Latino Outdoors Facebook page and Instagram to see the daily question!

Giveaway Rules:

  1. Participants must be existing REI Members and follow at least one (1) Latino Outdoors social media account on Facebook, Instagram or Twitter.
  2. This giveaway is open to participants who are at 18 years or older and open to U.S. Residents.
  3. Only one (1) picture per day posted to one (1) of the Latino Outdoors social media accounts will be counted as an entry.
  4. Maximum one (1) entry per day. Two (2) winners will be announced after entries have been verified.
  5. Winners will receive ONE (1) $100 REI Gift Card each.